The Tailor Who Taught Me What Algorithms Can't Measure
A meditation on craftsmanship, human connection, and the ineffable qualities that make us irreplaceable.
By day I tackle brand strategy on multiple fronts—futurist, worldbuilder, narrator. By night I curb my adventure cravings moonlighting as a Cultural Bounty Hntr, chasing what makes people like us irreplaceable. What if I were to deliver to you an experience? Not your run-of-the-mill newsletter obeying best practices. Something entirely different, less predictable and far more rip-roaring. Blaak Museum is a character-driven, story-based, creative practice and digital publication - part consultancy, part tech journal, part lifestyle chronicle. A story arc about building a lifestyle and career that stands out in a sea of sameness. Creators... If we're still on speaking terms, a manifesto colloquially named The Hnt awaits your eyeballs.
A newsletter shipped twice a week'ish. Highly whimsical. Character-led. I get such joy telling these stories at my expense. While the world laments over A.I doom and gloom, you'll find me inside digging my teeth in fun bits like Tech, Lifestyle, Creativity, Design, and Philosophy. You know, creative work that matters. I'm not saying Uninterchangeable is a heartwarming story - It is written like a Netflix drama... What fun!
Subscribe→How about a confession? I have more swinging moods than reckless teenagers. I blog mostly when the mood strikes. Once a week. Three times a week when I'm feeling uncharted. Expect deeper dives here. More educational stuff, same theatrics. Deeper dives and extras Uninterchangeable might skate over. You know... Brand Building, Marketing, Creative Endeavors, Solopreneurship and other random flavors.
Read Apollos→I have it on good authority A.I will completely change the creator economy, solopreneurship, entrepreneurship as we know it. A.I will turn brands you know and love into relics. Shapeshyfter is about building an Arc that will ultimately survive: Deep Meaning. Watch me build an Arc. Learn to build yours. Because when AI commodifies everything else, Deep Meaning will survive.
Join Shapeshyfters→Recent dispatches from the frontlines of human creativity
A meditation on craftsmanship, human connection, and the ineffable qualities that make us irreplaceable.
Why original creation matters more than ever when machines can produce infinite content.
An exploration of the beauty in incompleteness and why some projects should never end.

I'm Alexander "Shape" Dolly, a cultural bounty hntr. My work is grounded in the interplay between culture, creativity, technology and humanity. By day, I build digital worlds. By night, I collect stories, ideas, and artifacts that remind us what it means to be irreplaceably human. This space is my attempt to curate the uncommon - moments, people, and ideas that machines can't replicate.
Learn More About the HuntWe have a common enemy - sameness. Brands, creators, and entrepeneurs venture around these parts when they have a disposable problem. They feel diposable. I work with brands that refuse to be a dead ringer for anyone or everyone. Let's shake a few trees and find what makes you irreplaceable.
Define your world, discover your narrative, curate your worldview.
Build your world one layer at a time.
Build a brand AI can't touch and communities can't leave.
When I was young I looked like a bucktooth aardvark. I wanted to be good at everything like my best friend Drew. I still remember going to high school parties and watching him make the jocks skedaddle. The girls belly laugh. Drew could charm a rattlesnake. Won every pick up game, killed every talent show, aced every test. Drew could cook, swim like a Sturgeon, throw a football 70 yards. We lost touch almost for almost two decades. Then summer of 2018, I saw Drew at Trader Joes. Looked lobotomized, mummified and strung out. Waiting for his next social security payout Drew's dinner budget was... small. I footed a week supply of food. Turns out Drew excelled at everything except timing. He couldn't keep a job. Pay a bill on time. Take advantage of opportunity. Keep relationships. How much time do we have until A.I takes the jobs, our identity, makes us all the same? Six months? A year? Two? How long will you wait until you realize your future sovereignty needs to be built now. In an era of algorithmic sameness and artificial intelligence, the most radical act is to become deeply, uninterchangebly human.
No spam. Just dribbles from the frontlines of human creativity.