The Tailor Who Taught Me What Algorithms Can't Measure
A meditation on craftsmanship, human connection, and the ineffable qualities that make us irreplaceable.
PhilosophyCraft
8 min read
Half Mad andWholly Interested inBecoming Uninterchangeably Humanin this Machine World
By day I tackle brand building on multiple fronts as a futurist, worldbuilder, narrator. By night I curb my adventure cravings moonlighting as a bounty hunter, chasing what makes people like us irreplaceable. What if I were to deliver to you an experience? Not your run-of-the-mill newsletter obeying best practices. Something entirely different, less predictable and far more rip-roaring. A character-driven, story-based, creative practice and digital publication - all about building a lifestyle and career so unique that no machine could generate it. If we're still on speaking terms read the manifesto next.
Currently Hunting
Exploring the Japanese philosophy of MaBuilding a science fiction novel called Blaak MuseumInvestigating what makes human creativity irreplaceableLearning Brazilian PortugueseDocumenting the art of slow living in fast citiesExploring the Japanese philosophy of MaBuilding a science fiction novel called Blaak MuseumInvestigating what makes human creativity irreplaceableLearning Brazilian PortugueseDocumenting the art of slow living in fast cities
Pick Your Fancy
Uninterchangeable
A newsletter shipped twice a week'ish. Highly whimsical. Character-led. I get such joy telling these stories at my expense. While the world laments over A.I doom and gloom, you'll find me inside digging my teeth in fun bits like Tech, Lifestyle, Creativity, Design, and Philosophy. You know, creative work that matters. I'm not saying Uninterchangeable is a heartwarming story - It is written like a Netflix drama... What fun!
Subscribe→Blog (Apollos)
How about a confession? I have more swinging moods than reckless teenagers. I blog mostly when the mood strikes. Once a week. Three times a week when i'm feeling uncharted. Expect deeper dives here. More educational stuff, less stories. Deeper dives and extras Uninterchangeable might skate over. You know... Brand Building, Marketing, Creative Endeavors, Solopreneurship and other random flavors.
Read Apollos→Shapeshyfters (Paid)
Something like a hideaway. A paid home for insatiably curious creatives. Documenting building this cockamamie world with the garage door flung open. A world designed to upgrade you mentally, soulfully and economically, one version at a time.
Join Shapeshyfters→Latest Dribbles from the Field
Recent dispatches from the frontlines of human creativity
Building Worlds in the Age of Generated Everything
Why original creation matters more than ever when machines can produce infinite content.
TechCreativity
12 min read
The Museum of Unfinished Things
An exploration of the beauty in incompleteness and why some projects should never end.
DesignPhilosophy
6 min read
Meet Shape
I'm Alexander "Shape" Dolly, a cultural bounty hunter. My work is grounded in the interplay between culture, creativity, technology and humanity. By day, I build digital worlds. By night, I collect stories, ideas, and artifacts that remind us what it means to be irreplaceably human. This space is my attempt to curate the uncommon—the moments, people, and ideas that machines can't replicate.
Learn More About the HuntWork With Me
Hire a Cultural Bounty Hunter
We have a common enemy - sameness. I work with brands that refuse to be a dead ringer for anyone or everyone. Brands that refuse to be easily replaceable. Let's shake a few trees and find what makes you irreplaceable.
Strategic Hunts
Deep dives into your product, brand, or creative vision to uncover what makes it irreplaceable.
Creative Direction
Building worlds that resonate. From brand narratives to content strategies that stand out.
Advisory Sessions
One-on-one sessions for founders, creators, and builders navigating the machine age.
Join the Uninterchangeable
When I was young I looked like a bucktooth aardvark. I wanted to be good at everything like my best friend Drew. I still remember going to high school parties and watching him make the jocks skedaddle. The girls belly laugh. Drew could charm a rattlesnake. Won every pick up game, killed every talent show, aced every test. Drew could cook, swim like a Sturgeon, throw a football 70 yards. We lost touch almost for almost two decades. Then summer of 2018, I saw Drew at Trader Joes. Looked lobotomized, mummified and strung out. Waiting for his next social security payout Drew's dinner budget was... small. I footed a week supply of food. Turns out Drew excelled at everything except timing. He couldn't keep a job. Pay a bill on time. Take advantage of opportunity. Keep relationships. How much time do we have until A.I takes the jobs, our identity, makes us all the same? Six months? A year? Two? How long will you wait until you realize your future sovereignty needs to be built now. In an era of algorithmic sameness and artificial intelligence, the most radical act is to become deeply, uninterchangebly human.
No spam. Just field reports from the frontlines of human creativity.